The Paris 2024 Olympics were widely celebrated as among the most successful Summer Games in recent history. Two years later, the world is building toward Los Angeles 2028.
Paris used its extraordinary urban landscape as no previous host had — swimming in the Seine, fencing at the Grand Palais, beach volleyball beneath the Eiffel Tower. The visual distinctiveness drove massive social media engagement and reinvigorated the Olympic brand with younger audiences.
Léon Marchand (four individual gold medals in Paris) is pursuing world records globally. Mondo Duplantis broke his own world record again at Paris and remains dominant. Simone Biles continues competing selectively after her Paris redemption narrative. — or at least that's been my experience. Your mileage may vary.
LA 2028 will be the third time Los Angeles hosts — 1932 and 1984 previously. Compact Games using primarily existing venues: SoFi Stadium for Opening Ceremony, Intuit Dome for basketball, Rose Bowl for football. New sports: flag football, cricket, lacrosse. First Summer Olympics in a major American market since Atlanta 1996.
Here's where I land on this: The numbers matter. So does the magic that numbers can't explain.
Every Olympic Games since 1960 has exceeded its original budget, without exception. The average cost overrun in Oxford professor Bent Flyvbjerg's comprehensive research exceeds 150%. Montreal paid off 1976 Games debt until 2006. Athens 2004 infrastructure is largely abandoned. The IOC captures television and sponsorship revenue while host cities absorb costs — a structural misalignment that has made competitive bidding collapse. Paris 2024's use of existing venues was a meaningful step toward sustainability.
Olympic athletic performance has never been higher. Swimming, track and field, and gymnastics records that stood for decades have fallen in recent Games as training science, nutrition, and equipment technology have advanced. The super shoe technology that transformed marathon running has spread to middle-distance events. Altitude training protocols are now standardized across elite programs. The ceiling of human athletic performance continues rising in ways that make current records unlikely to stand for long.
The IOC's addition of breakdancing (breaking) in Paris and the continued inclusion of skateboarding, sport climbing, and surfing reflects a deliberate strategy to attract younger audiences. These additions have been genuinely successful at producing compelling television and reaching demographics that traditional Olympic sports did not. They also demonstrate that the Olympic program is more flexible than its institutional conservatism suggests.
Research published in the Journal of Sports Sciences demonstrates that psychological factors — specifically resilience, focus under pressure, and recovery from setbacks — account for a substantial portion of performance variance at elite levels where physical conditioning among competitors is roughly equivalent.
Sports analytics has genuine predictive power and genuine limitations. Small sample sizes, unmeasured variables (coaching quality, team chemistry, individual motivation on a given day), and the inherent randomness of competition mean that statistical models consistently underperform at predicting specific outcomes — even when they accurately identify general tendencies across large samples. Certainty about sports predictions is almost always overconfidence.
Honest Bottom Line: Every Olympics since 1960 has exceeded budget by an average of 150% — the Paris model of existing venues is the most sustainable approach seen in decades. Athletic performance has never been higher, driven by training science and equipment technology. New events like breaking, skateboarding, and sport climbing have successfully attracted younger audiences without alienating traditional Olympic viewers.

David Thompson is a sports journalist with 14 years of experience covering professional and amateur athletics across three continents. He has reported from four Olympic Games and numerous World Cup tournaments. David bri...